01 / The Buyer Conversation
"Show me how this earns its space."
Every category manager you sit in front of has the same calculator open. Pound-per-facing, sell-through velocity, range reset risk. A handsome bottle isn't an answer. A dedicated display is — because it's measurable, photographable, and lifts an unaided velocity by the kind of number that ends the conversation.
+38%
Typical sell-through uplift recorded by FMCG brands using dedicated POS displays vs unaided shelf placement (POPAI Shopper Engagement Study, multi-year average)
02 / The Launch Window
"Six weeks to the retailer reset."
You signed the listing. Now the launch window is closing and your usual fabricator is quoting fourteen weeks because they're routing through Shenzhen. We CNC, machine and finish in Brighton. A counter unit ships in fourteen days, a considered display in twenty-one, a national rollout in six weeks — guaranteed in writing.
14days
Lead time on a counter-grade bespoke acrylic unit, made under one roof in Brighton. No factory queue, no container at sea.
03 / The Budget Defence
"Can we cut POS spend?"
The CFO question that gets asked every Q4. The honest answer: POS spend is the cheapest media you'll buy. A £180 display amortised across 1,200 units sold is fifteen pence a unit — versus £4.50 CPM on Meta to drive someone to a shelf where you still lose to the bottle next to yours. We can build the ROI case alongside the brief.
£0.15per unit
Cost of a £180 mid-tier display amortised across 1,200 units of typical annual sell-through. Reach cost of equivalent paid social: ~£4.50 CPM.
04 / The Photo Asset
"PR needs shoot-ready assets."
Half of a display's real value is on a brand's Instagram, in the trade press, on a buyer's phone. Every piece we make is composed to photograph cleanly from three angles — front, three-quarter, detail — so your launch shoot, your PR distribution, and your sell-in deck all come out of one set of pictures.
3angles
Every display we make is composition-tested from front, three-quarter, and macro detail. Earned media is the highest-ROI marketing in retail.
05 / The Rollout
"This goes into two hundred stores."
National rollouts fail at the install date, not the spec. We co-ordinate batch manufacturing to ±0.5mm tolerance across runs of ten to ten thousand, with our own two-person fit team for the trickier sites. One project manager, one number to call, every store identical.
±0.5mm
Manufacturing tolerance held across every unit in a national rollout. The brand on shelf in Edinburgh looks identical to the one in Truro.
06 / The Honest One
What displays won't fix.
If the product is wrong for the shelf, no display will save it. If the price is misaligned with the category, no plinth will close the gap. We're a fabricator, not a brand consultancy — so when a brief crosses that line we'll say so before we quote. The work we take is the work where the display actually changes the outcome.
100%
We turn down briefs that won't be helped by what we make. Cheaper than wasting your budget. Stronger than a sales pitch.